New Yahoo Web Site Devoted to Women

Yahoo has a new web site devoted to women called “Shine”. The editors say it’s not a site just for moms or just for single women or working women, or any specific demo- or psychographic: “We wanted to create a smart, dynamic place for women to gather, get info and to connect with each other and the world around them…[and inspire them] to laugh, think, get mad, empathize, and be surprised and entertained.” Visit http://shine.yahoo.com and zero in on the “Work & Money” tab.